Looking to upgrade your haircare routine with something cleaner, greener, and more effective? The Keune So Pure haircare range is a game-changer in the world of eco-conscious beauty. At NevoShop, we proudly stock the full collection of refillable, vegan hair products designed to deliver salon-quality results with a lighter environmental footprint.
This guide will walk you through each collection in the So Pure range, explain how the refill system works, and help you find the right match for your hair type and goals.
Why Keune So Pure Is Australia’s Choice for Clean Haircare
So Pure is Keune’s answer to sustainable, professional haircare. Each product is:
- Vegan and cruelty-free
- Free from sulfates and silicones
- Made from repurposed ingredients like sugar beet extract
- Packaged in a refill system that cuts plastic waste by up to 57%
- Concentrated for maximum results using less product
- Part of Keune’s tree-planting initiative for every 1L refill sold
Want to know more? Visit the official Keune So Pure page.
Keune So Pure Restore – Intense Hydration for Dry Hair
Thirsty, damaged, or chemically processed hair will benefit from the Restore range, infused with hydrating prickly pear extract. These formulas deeply nourish hair without weighing it down, leaving strands smooth, soft, and full of life.
Shop Restore Products at NevoShop:
- Restore Shampoo Refill 400ml
- Restore Shampoo Refill 1L
- Restore Conditioner Refill 400ml
- Restore Conditioner Refill 1L
- Restore Mask 300ml

So Pure Restore
Recommended products
-
Keune So Pure Restore Conditioner Refill 400ml
Original price was: $52.00.$46.80Current price is: $46.80. -
Keune So Pure Restore Mask 300ml
Original price was: $47.50.$42.75Current price is: $42.75. -
Keune So Pure Restore Shampoo Refill 400ml
Original price was: $52.00.$46.80Current price is: $46.80.
So Pure Clarify – Purify Scalp & Detox Product Buildup
The Clarify range is perfect for those with oily scalps, excess buildup, or exposure to environmental pollutants. With pomegranate extract and anti-pollution technology, this line gently cleanses without stripping hair’s natural moisture.
Explore Clarify:
- Clarify Shampoo Refill 400ml
- Clarify Shampoo Refill 1L
- Clarify Conditioner Refill 400ml
- Clarify Conditioner Refill 1L

So Pure Clarify
Recommended products
So Pure Polish – Control Frizz & Enhance Definition
Fight humidity, frizz, and flyaways with So Pure Polish. This line uses chia seed extract to smooth and shape unruly strands, making it ideal for curly, wavy, or textured hair.
Best-Selling Polish Products:
- Polish Shampoo Refill 400ml
- Polish Conditioner Refill 400ml
- Polish Conditioner Refill 1L
- Polish Mask 300ml

So Pure Polish
Recommended products
-
Keune So Pure Polish Mask 300ml
Original price was: $47.50.$42.75Current price is: $42.75. -
Keune So Pure Polish Shampoo Refill 1 Litre
Original price was: $100.00.$90.00Current price is: $90.00. -
Keune So Pure Polish Shampoo Refill 400ml
Original price was: $52.00.$46.80Current price is: $46.80.
So Pure Cool – Maintain Blonde & Grey Tones
Blonde, silver, and pastel hair colors require extra care. So Pure Cool uses violet pigments and acai berry extract to neutralize brassiness, refresh tones, and prevent color fade.
Cool Range Available at NevoShop:

so pure cool
Recommended products
-
Keune So Pure Cool Conditioner Refill 1 Litre
Original price was: $100.00.$90.00Current price is: $90.00. -
Keune So Pure Cool Conditioner Refill 400ml
Original price was: $52.00.$46.80Current price is: $46.80. -
Keune So Pure Cool Shampoo Refill 1 Litre
Original price was: $100.00.$90.00Current price is: $90.00. -
Keune So Pure Cool Shampoo Refill 400ml
Original price was: $52.00.$46.80Current price is: $46.80.
How Keune’s Refill System Works
Sustainability meets convenience with the So Pure refill system. Here’s how to use it:
- Choose a refillable dispenser – 400ml or 1L
- Pick your shampoo or conditioner refill pouch
- Peel off the label and apply it to the bottle cap
- Fill it up, reduce waste, and enjoy more product with less plastic
Recommended products
-
Keune So Pure Dispenser 1 Litre
Original price was: $16.50.$14.85Current price is: $14.85. -
Keune So Pure Dispenser 400ml
Original price was: $11.00.$9.90Current price is: $9.90.
Real Customer Reviews
“The Restore line made my hair feel soft and manageable after just two washes. I love that it’s refillable!”
– Verified NevoShop Customer
“Cool Shampoo is a game-changer for my blonde hair. It tones and hydrates without drying. The dispenser is super convenient!”
– Emily, Gold Coast
Where to Buy Keune So Pure in Australia
NevoShop is your trusted source for Keune So Pure hair products in Australia. We stock the complete range, with fast nationwide shipping and competitive prices.
Check out some customer favourites:
Final Thoughts on Keune So Pure Haircare
Whether you’re switching to a cleaner beauty routine or seeking salon-quality results with less waste, Keune So Pure offers a complete, sustainable haircare solution. With powerful botanicals, refillable packaging, and tailored formulas, it’s no surprise this collection is loved by Australian customers and professionals alike.
Explore the Keune So Pure haircare range at NevoShop and discover the difference of conscious, professional haircare.


















